Connect Marketing Spend to Pipeline and Revenue Outcomes
Built for CFO visibility and CMO credibility.
- One source of truth
- Board-ready reporting
- Finance-auditable calculations
Stratta's Revenue Planning Capabilities
Finance-grade revenue planning with integrated capabilities for CFOs, CMOs, and Growth Leaders.
Real-time Budget Tracking
Monitor spend, pipeline, and revenue performance with finance-grade reporting and variance analysis across channels.
How Stratta Works
Spend
Track marketing investment across paid, owned, and earned channels.
Pipeline
Connect spend to MQLs, SQLs, and opportunities via CRM integration.
Revenue
Forecast revenue by modeling conversion rates and deal sizes.
Variance
Compare actual vs plan by channel and funnel stage.
This operating model enables CFOs to see how marketing spend creates pipeline and revenue, while CMOs can defend budgets with credible, finance-aligned metrics. All in one system of record.
Typical Outcomes
Trusted by Marketing and Finance Leaders
Trusted by leading companies worldwide
"Finally, a platform that speaks both marketing and finance language. I can defend our budget with confidence and show clear ROI attribution. Board presentations went from painful to powerful."
Frequently Asked Questions
CAC calculations follow standard finance methodology: total marketing and sales spend divided by new customers acquired in the period. CLTV uses cohort-based analysis with configurable discount rates. All formulas are transparent and auditable.
All plans include PDF and PowerPoint export with customizable branding. Exports maintain chart and table formatting and can be scheduled for automatic generation.
Stratta connects to Google Ads, Facebook Ads, HubSpot, and Salesforce. Enterprise plans include custom API integrations for proprietary systems or additional platforms.
Stratta is SOC 2 Type II compliant with end-to-end encryption for data in transit and at rest. Regular third-party security audits are conducted. Customer data is never used for model training or shared with third parties.
Ready to get started?
See how Stratta delivers finance-grade visibility into marketing's revenue impact. Request a demonstration with our team.